BCBSAL - Lowering drug costs - Prime Therapeutics
Helping to lower drug costs
A powerful tool for integrated drug management
Greater price awareness and engagement
Integrated data to optimize drug use
With HighTouchRx®, Blue Cross and Blue Shield of Alabama and Prime apply machine learning across integrated end-to-end data from the pharmacy benefit (e.g., oral tablets) and medical benefit (e.g., IV drug infusions) to identify inappropriate use. Then, specialized pharmacists reach out to providers to recommend drug therapy optimization. Following pharmacist intervention, Prime provides reporting showing hard dollar savings.
HighTouchRx uncovers $30K in monthly savings
Prime identified an employee who was using a high-cost medication that involved two-tab doses, when the same dosage was available in one tab. By connecting the employee’s doctor and pharmacist, who agreed on the updated dosage, we were able to lower the employee’s drug cost and save the employer tens of thousands of dollars each month.3
1Prime Therapeutics book of business data (2021 vs. 2020). Actual savings vary by group.
2Prime internal data
3Savings specific to health plan, not employer group
Exclusions may apply.
BLUE CROSS®, BLUE SHIELD® and the Cross and Shield Symbols are registered service marks of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans that includes Blue Cross and Blue Shield of Alabama.
Prime Therapeutics LLC is an independent company contracted by Blue Cross and Blue Shield of Alabama to provide pharmacy benefit management services. Blue Cross and Blue Shield of Alabama is an independent licensee of the Blue Cross and Blue Shield Association.