Oncology Insights: October 2025 - Prime Therapeutics
Innovations Driving the Future of Breast Cancer Care
Author: Abby Kim, PharmD, BCOP
October marks Breast Cancer Awareness Month - a time to spotlight innovations helping patients live longer, fuller lives. In 2025, over 316,000 U.S. women are expected to be diagnosed with invasive breast cancer, the most common cancer among American women.¹ Advances in screening, targeted therapies and personalized care have pushed five-year survival for localized disease above 90%, with new treatments extending survival in metastatic settings.¹˒² Even with these remarkable gains, the pace of innovation shows no signs of slowing. Anitbody-drug conjugates (ADCs), oral selective estrogen receptor degraders (SERDs) and proteolysis-targeting chimeras (PROTACs) are reshaping care. For managed care leaders, the challenge is keeping pace with the evolving evidence while ensuring equitable and cost-effective access. Let’s dig into some of the most practice-shaping data that is poised to redefine treatment pathways and formulary decisions.
ADCs: Redefining standards across breast cancer subtypes
ADCs are transforming breast cancer care, moving beyond late-line use into curative and first-line settings across HER2+, triple-negative breast cancer (TNBC) and HR+ subtypes. Their precision, potency and evolving biomarker guidance are redefining standards.³
Antibody drug conjugates
Agent | Status and key trial data | What to watch |
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Trastuzumab deruxtecan (Enhertu) | DESTINY-Breast05 showed improved invasive disease-free survival vs. trastuzumab emtansine (T-DM1) in high-risk HER2+ early breast cancer in the post-neoadjuvant setting.4 | Potentially practice changing with OS data pending – may redefine adjuvant standards.4 |
Additional trial insights or follow-up data. | Considerations for payer coverage and long-term outcomes. | |
Datopotamab deruxtecan (Datroway) | TROPION-Breast02 demonstrated OS benefit over chemotherapy in first-line metastatic TNBC for patients ineligible for immunotherapy.6 | First ADC to show OS benefit in this setting – may shift first line standards. Watch for ESMO 2025 presentation and regulatory decisions.6 |
Sacituzumab govitecan (Trodelvy) | ASCENT-04 evaluated Trodelvy + pembrolizumab (Keytruda) vs chemotherapy + Keytruda in first-line PD-L1+ metastatic TNBC. Demonstrated significantly improved PFS, 11.2 months vs 7.8 months.7 | May shift first-line standard of care in PD-L1+ TNBC. Combination therapy introduces new cost dynamics. Watch for regulatory decisions. ASCENT-03 to be presented at ESMO 2025.7 |
As ADCs move into earlier lines of therapy and combination regimens, managed care stakeholders face a new frontier of complexity. These agents often carry high acquisition costs, require specialized infusion infrastructure, and depend on biomarker-driven selection. Payers must balance clinical value with financial sustainability - reassessing diagnostic coverage and site-of-care policies. Formulary strategies must evolve to support timely access while managing toxicity, cost and care coordination.
Oral SERDs: Rewriting the rules of endocrine therapy
For decades, endocrine therapy has been the backbone of ER+/HER2– breast cancer treatment. But resistance, especially driven by ESR1 mutations, has limited durability. In 2023, the oral SERD renaissance began and has not slowed down.⁸
Oral selective estrogen receptor degraders
Agent | Status and key trial data | What to watch |
---|---|---|
Elacestrant (Orserdu) | Approved in 2023 as the first oral SERD in ESR1-mutant metastatic breast cancer via the EMERALD trial. Median progression free survival (PFS) 3.8 months vs 1.9 months.9 | Real-world data suggest better outcomes vs. trial setting. Ongoing trials (ELEVATE, ELEGANT) exploring combinations and adjuvant use.10 |
Imlunestrant (Inluriyo) | Approved in 2025, the agent reduced progression risk by 38% as monotherapy in EMBER-3, reinforcing the role of oral SERDs. Median PFS was 5.5 months versus 3.8 months.11 | EMBER-4 is evaluating adjuvant use. Potential to become preferred oral SERD for ESR1-mutatnt tumors due to tolerability and combination potential. |
Camizestrant | Investigational agent highlighted at ASCO 2025, where SERENA-6 showed a 56% reduction in progression risk using a precision-guided switch strategy. Median PFS 16 months vs. 9.2 months.12 | Potential 2026 approval. May redefine first-line endocrine therapy with circulating tumor (ctDNA)-guided switching. Be on the lookout for overall survival (OS) and quality of life (QoL) data. |
Giredestrant | Investigational agent in the evERA trial showing notable PFS improvement with everolimus – presented as a late breaking abstract at ESMO 2025.13 | Potential approval in 2026 as the first oral SERD combination. May become standard in post-CDK4/6 setting - be on the lookout for OS data. |
PROTACs: Targeted protein degradation enters the breast cancer arena
PROTACs represent a novel therapeutic class designed to degrade disease-driving proteins rather than inhibit them. In breast cancer, investigational PROTACs targeting the estrogen receptor are showing promise in overcoming endocrine resistance, particularly in ER+/HER2– tumors. Agents like vepdegestrant are in Phase III trials, and early data suggest potential synergy with CDK4/6 inhibitors. As these therapies advance, they may offer new options for patients with limited responses to current endocrine strategies.¹⁵
Breast cancer treatment is evolving at an unprecedented pace, marked by increasing complexity and cost. From ADCs and oral SERDs to emerging PROTACs, breast cancer treatment is entering a new era of precision, personalization and therapeutic delivery. For managed care and oncology pharmacy leaders, the imperative is clear: stay up to date, adapt quickly, support biomarker-driven access, optimize site-of-care strategies and strike a balance between cost containment and equitable access to innovation.
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National Breast Cancer Foundation. Breast Cancer Facts. September 29, 2025. Accessed October 14, 2025. https://www.nationalbreastcancer.org/breast-cancer-facts/.
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American Cancer Society. Cancer Facts & Figures 2025. 2025. Accessed October 14, 2025. Available at: https://www.cancer.org/research/cancer-facts-statistics/all-cancer-facts-figures/2025-cancer-facts-figures.html.
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Li N, Zhao Z, Du T, et al. Antibody-drug conjugates in breast cancer: current evidence and future directions. Exp Hematol Oncol. 2025;14.
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AstraZeneca. Enhertu demonstrated highly statistically significant and clinically meaningful improvement in invasive disease-free survival vs. T-DM1 in DESTINY-Breast05 phase III trial in patients with high-risk early breast cancer following neoadjuvant therapy. September 29, 2025. Accessed October 14, 2025. https://www.astrazeneca.com/media-centre/press-releases/2025/enhertu-improved-idfs-in-early-bc-in-db-05.html.
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AstraZeneca. Enhertu followed by THP before surgery showed statistically significant and clinically meaningful improvement in pathologic complete response in patients with high-risk HER2-positive early-stage breast cancer in DESTINY-Breast11 phase III trial.
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AstraZeneca. Datroway (datopotamab deruxtecan-dlnk)demonstrated statistically significant and clinically meaningful improvement in overall survival as 1st-line therapy for patients with metastatic triple-negative breast cancer for whom immunotherapy was not an option in TROPION-Breast02. October 6, 2025. Accessed October 14, 2025. https://www.astrazeneca-us.com/media/press-releases/2025/DATROWAY-datopotamab-deruxtecan-dlnk-demonstrated-statistically-significant-and-clinically-meaningful-improvement-in-overall-survival-as-1st-line-therapy-for-patients-with-metastatic-triple-negative-breast-cancer-for-whom-immunotherapy-was-not-an-option-in-TROPION-Breast02.html.
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Tolaney S, de Azambuja E, Kalinsky K, et al. Sacituzumab govitecan (SG) + pembrolizumab (pembro) vs. chemotherapy (chemo) + pembro in previously untreated PD-L1-positive advanced triple-negative breast cancer (TNBC): Primary results from the randomized phase 3 ASCENT-04/KEYNOTE-D19 study. Journ Clin Oncol. 2025;43(17).
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Spring LM, Wander SA, Zangardi M, et al. Oral selective estrogen receptor degraders for breast cancer treatment: focus on pharmacological differences. Breast Cancer Res Treat. 2024; Available at: https://link.springer.com/article/10.1007/s10549-024-07595-1. Accessed October 2025.
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Bidard FC, Kaklamani V, Neven P, eta al. Elacestrant (oral selective estrogen receptor degrader) versus standard endocrine therapy for estrogen receptor-positive, human epidermal growth factor receptor 2-negateive advanced breast cancer: Results from the randomized phase III EMERALD trial. Journ Clin Oncol. 2022;40(28):3246-3256.
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Swallow E, Maitland J, Sarathy K, et al. Elacestrant real-world progression-free survival (rwPFS) of adult patients with ER+/HER2-, advanced breast cancer: a retrospective analysis using insurance claims in the United States. Presented at: 2024 San Antonio Breast Cancer Symposium; December 10-13, 2024; San Antonio, TX. Abstract P3-10-08
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Jhaveri K, Neven P, Cadalnuovo M, et al. Imlunestrant with or without abemaciclib in advanced breast cancer. NEJM. 2025;392:1189-1202.
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Turner NC, Mayer E, Park YH, et al. Camizestrant + CDK4/6 inhibitor for treatment of emergent ESR1 mutations during first-line endocrine-based therapy in HR+/HER2– advanced breast cancer: Phase 3 SERENA-6 trial. J Clin Oncol. 2024;42(16).
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Mayer E, Tolaney S, Martin M, et al. Giredestrant (GIRE), an oral selective oestrogen receptor (ER) antagonist and degrader, + everolimus in patients with ER-positive, HER2-negative advanced breast cancer previously treated with a CDK4/6 inhibitor: Primary results of the phase III evERA BC trial. Presented at: 2025 European Society of Medical Oncology Congress. October 18, 2025; Berlin, Germany. Abstract LBA16.
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Bardia A, Hurvitz SA, Tolaney SM, et al. Treating ER-positive breast cancer: a review of the current FDA-approved SERMs and SERDs and their mechanisms of action. Front Oncol. 2025; Available at: https://www.frontiersin.org/journals/oncology-reviews/articles/10.3389/or.2025.1564642/full. Accessed October 2025.
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Gough S, Flanagan J, The J, et al. Oral estrogen receptor PROTAC vepdegestrant is highly efficacious as monotherapy and in combination with CDK4/6 or PI3K/mTOR pathway inhibitors in preclinical ER+ breast cancer models. Clin Canc Res. 2024;30(16):3549-3563.